# Purpose

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What My Business Coach Taught Me About Performing Under Pressure
Leadership Mindset Purpose

What My Business Coach Taught Me About Performing Under Pressure

Lou LaMedica Lou LaMedica
Jul 15, 2026

Before COVID, my business coach asked me a question I couldn't answer: What would you do if your back was against the wall? Years later, during one of the most difficult seasons of my career, I realized I had been living the answer. Here's what I learned about performing under pressure, staying focused, and discovering capacity you never knew you had.

Witness to 9/11: From Maiden Lane to a New Purpose
Reflections My Story Purpose

Witness to 9/11: From Maiden Lane to a New Purpose

Lou LaMedica Lou LaMedica
Sep 11, 2025

On the morning of September 11th, I stepped off my bus into the sunshine, thinking it was a good day to be alive. Hours later, I was fleeing Manhattan as the world seemed to collapse around me. This is my story from 59 Maiden Lane — what I saw, what I felt, and how that day ultimately led me to enlist in the U.S. Air Force.